Released on: February 12, 2008, 4:47 pm

Press Release Author: Carol Warren/Antarra Communications

Industry: Computers

Press Release Summary: Ritek is among the first manufacturers to offer SSD Drives at
traditional retail outlets. The lightweight yet rugged drives offer read speeds up
to 68 MB/per second and write speeds up to 50MB/per second.

Press Release Body: Diamond Bar, Calif.-Feb. 12, 2008 --Advanced Media, Inc., is a
manufacturer and marketer of the popular Ridata brand of recordable CD and DVD
media, electronic storage products, and digital media accessories. The company
announced today that its Ridata Solid State Turbo Drives (SSD) will be available for
purchase at all 34 Fry\'s Electronics stores and online at www.frys.com in February.

\"We are pleased to be the first to partner with the popular Fry\'s Electronics to
provide early adopters, gamers and savvy consumers a Solid State Drive alternative
to Hard Disk Drives. SSD drives offer a host of benefits over traditional hard disk
drives especially for notebooks. Cool and silent running; fast data access times;
dependability and resistance to harsh environments make SSD drives a serious
contender for eventually replacing Hard Disc Drives," remarked Harvey Liu, Advanced
Media President.

Data Integrity
The Ridata SSD drive is inherently resistant to vibration, shock, and temperature
extremes. It is very reliable with more than 4,000,000 hours Mean Time Between
Failures (MTBF). Data integrity is further supported by static wearing leveling and
Reed-Solomon ECC (RS-ECC 6/8/10 symbols). With SMART features and write endurance
cycle (P/E) of more than 2,000,000 times, the Ridata SSD drive is built to securely
write and store critical data.

Technology
The Ridata 2.5" Turbo SATA SSD drive is a cutting-edge solid-state flash disk, based
on NAND flash technology. It has no moving parts, which allows it to be virtually
silent, run cooler, and use less power than a traditional hard disk drive.

Using single-level-chip technology, the Ridata SSD drive provides consistent
performance and has extremely low-power consumption in comparison to a traditional
hard drive. The Ridata SSD is among the lightest-weight storage drives available. It
is excellent for performance-driven and rugged environments, such as laptops, and
industrial, professional, and military applications.

Performance
The drive requires only a five-volt power supply. Because of its low-power
consumption, user time on a laptop or other mobile computing application is
dramatically extended. Having no mechanical parts, low power consumption, and
minimal heat generation, the Ridata SSD drive is a natural alternative for a greener
environment. Meeting bus interface industry standard Serial ATA (SATA) ensures there
are no host compatibility or upgrading issues. The Ridata drive offers reliable
temperature (0 to 70C) and humidity resistance, assuring long-lasting data storage.
The 2.5" drive weighs 64.5 grams with dimensions of 101.85 x 69.85 x 9mm.



Availability
The Ridata 2.5" SATA based Turbo SSD cards will be available at Fry's stores and
Frys.com in February. Visit www.ritekusa.com for more information.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world\'s largest
optical media manufacturer. Advanced Media is the sole North and South American
marketer and distributor of the RIDATA brand of recordable CD and DVD media as well
as other types of electronic storage media.

The Ridata brand offers an extensive line of flash memory products including the
cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand
also features USB EZ Drives including the award-winning Yego USB Hub drive and other
USB drives such as the Twister USB drive. Ridata's cornerstone products include
Blu-Ray DVD series, HD DVD series, DL DVD-R/+R, DVD+/-R/RW, and CD-R/RW.

Advanced Media is headquartered in Diamond Bar, California. For further information,
call (909) 861-2269 or e-mail: ssdsales@ritekusa.com. Visit the Advanced Media web
site at: www.ritekusa.com.

About Fry\'s Electronics
Fry\'s was founded as a Silicon Valley retail electronics store to provide a
one-stop-shopping environment for the hi-tech professional. Fry\'s continues to keep
hi-tech professionals supplied with products representing the latest technological
trends and advances in the personal computer marketplace. Fry\'s retails over 50,000
electronic items within each store, now totaling 34. There are currently 7 stores in
Northern California, 9 stores in Southern California, 8 stores in Texas, 2 stores in
Arizona, 2 stores in Georgia, and 1 store each in Illinois, Indiana, Nevada, Oregon
and Washington. The stores range in size from 50,000 to over 180,000 square feet.
Fry\'s also provides customers with added shopping opportunities via its online
center at www.Frys.com.
- 30 -

Advanced Media Inc. Press Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

© 2008 Advanced Media Inc All rights reserved. Specifications are subject to change
without notice. All other trademarks are the property of their respective
companies.



Web Site: http://www.ritekusa.com

Contact Details: 11602 Knott Avenue Suite 13
Garden Grove, CA 92841
714-891-3660
www.antarra.com